A homage to Polish poet Ernest Bryll and his poem regarding consumerism.
Happy are they, who together with us
Push trolleys in the supermarts
And stand proudly at checkout counters
Like The Elect at Heaven‘s Gate.
Happy are they, who with their families
Gobble Big Macs at MacDonald‘s,
Munching on such buns, they‘ll not
Taste all tender flavours of the universe.
Recollection of another world does not
Suppress their souls. They have all
They ever wanted at a price affordable
And though they watch nightmares only
On TV, they sleep as if enchanted
Quietly, shallowly and memory-free.
Each fragment of the poem is visually different – it has its background video, motion typography and music. There is no transition between the scenes – it is like a helpless switching of TV channels.
The found footage video uses 26 clips – mostly advertisements that we found on Vimeo and YouTube.