IKONY aims to reveal the colour scale hidden behind the ordinary facade of ICONIC Slovak buildings from the second half of the 20th century; to uncover the stories of its creators – architects who fought a difficult fight to elevate the country's society and culture.
The project started as a TV documentary series about Slovak architects. Each of the twelve 26-minutes-long episodes regards one architect or a duo. Every episode is created by different cinematographers resulting in a diverse experience.
The website is not just an archive for the series; it serves as the digital pilot episode introducing the audience to the story and providing some basis for what is subsequently seen in the films. It also functions as a stand-alone work, intended for the general public, who, especially after watching the documentary series, can broaden their horizons on the subject of Slovak architectural modernism in an innovative way.
Sitting in the archives in tiny dark rooms, going through the tons of hours of VHS materials (as the archives are not digitalized) and carefully selecting only the most interesting content was the hardest part of the process. Nevertheless, it was also the most important as the archival videos, photographs and original blueprints are the primary audiovisual content of the web-doc.
Lucia Mlynčeková designed the project logo, icons, and visual identity which served as an outlet for further design. The exquisite shape of the letter O — which we named “telly” — has become one of the visual motifs used for interactive elements, buttons and framing the images.
We reflected the ideas from “Shades of Grey” — the opening chapter — in the design by assigning different grey backgrounds for each chapter. For the complementary colours, we used the favourite modernist triad — red, blue, yellow — and extended the pallet by orange and purple.
The content scrolls horizontally, deviating from the beaten web-design path (in a way reflecting the protagonists' work) and resulting in an intriguing panorama of the story.
The telly shape with the icon button marks the interactive elements. The questions are answered in the short videos hidden on the other side of the telly. “Now and then” offers a comparison between the archival and current photos of the same building. And the gallery is… well it's just a simple photo gallery ☺.